After comparing the Yankee Candle company and the Pierpoint Candle company I decided that the Yankee Candle company has the stronger logo. The Yankee Candle has great visibility because even if it was small anyone would be able to recognize that it is for the candle company. The durability of this logo is also very strong. This is because they have been around since 1969. The straight lines in the Yankee Candle logo makes it stronger and more bold. The Pierpoint Candle Company logo is not very intriguing. The color of the logo draws the eye to it but the candle in the square is boring.
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